VISION

To become the leading reference for research-based campaign strategy—providing credible analysis and strategic consultation that drive success in political contests, policy development, and modern business competition.

MISSION

To deliver accurate data, strategic insights, and effective campaign activation that strengthen democracy, foster economic growth, and advance national progress.

VALUES

Integrity

Upholding honesty, research independence, and professional ethics to earn lasting trust from clients and the public

Precision

Applying rigorous scientific methodology, data accuracy, and analytical clarity to produce measurable, real-world impact.

Innovation

Leveraging creativity, technology, and social insight to craft relevant and future-oriented solutions.

Professionalism

Conducting every project with discipline, high competence, and modern standards to ensure excellence.

Accountable

Taking full responsibility for every piece of data, every strategy, and every outcome—ensuring transparency and genuine benefit for both clients and society.

Integrity

Upholding honesty, research independence, and professional ethics to earn lasting trust from clients and the public

Precision

Applying rigorous scientific methodology, data accuracy, and analytical clarity to produce measurable, real-world impact.

Innovation

Leveraging creativity, technology, and social insight to craft relevant and future-oriented solutions.

Professionalism

Conducting every project with discipline, high competence, and modern standards to ensure excellence.

Accountable

Taking full responsibility for every piece of data, every strategy, and every outcome—ensuring transparency and genuine benefit for both clients and society.

OUR TEAM

Director

M. Aditya Pradana

Managing Director

Arya Budi

Research Director

MASDURI AMRAWI

Program Director

Anggraini Ayuningtyas

Finance Director

Research

Yoki Alvetro

MANAGER

EKA AZWIN LUBIS

PROJECT MANAGER

AHMAD LUTHFI

Research

PRAMITA NOVIA D.

RESEARCHER

OKKY SITAWATI

RESEARCH ASSISTANT

RIZKI RAMADHAN

STATISTICIAN

Branding

AHMAD ZIA FITRAHUDDIN

SENIOR MANAGER

ARSALAN MUHAMMAD

MANAGER

ARIB ANANG MA'RUF

MANAGER

Ahmad Rifqi Baidhowi

Branding Officer

Dicky Tri Utomo

Branding Officer

Febby Dwi Adrian

Branding Officer

Harseno Agus Setiawan

Branding Officer

Creative

M Taufan Wahab

Manager

Luthfi Julhram

Manager

Aditya Huda Pratama

Creative Officer

Sayyidul Aqsha

Creative Officer

Anry Susetia

Creative Officer

Robbi Dwi Juwono

Creative Officer

Fauzan Adha

Creative Officer

Operasional

Ira M Rahmiyani

HR/GA Manager

Nina Antariksa

Finance Manager

Sendy Aisah

Operational Officer

Alivia noviatna putri

Operational Officer

M. Aditya Pradana

Managing Director

Aditya joined Poltracking Indonesia in early March 2015 and currently serves as Managing Director, leading all divisions at Poltracking Indonesia. Previously, he successfully served as Marketing & Communications Director, leading several divisions at Poltracking Indonesia, including Marketing, Digital Creative, Events, Volunteers, and Campaigns (online & offline).

Aditya obtained his first academic degree as a Bachelor of Communication Science (S.I.Kom.) from the Department of Communication Science, Prof. Dr. Moestopo University (Beragama). After that, Aditya obtained his second academic degree as a Master of Political Science (M.I.P.) from the Postgraduate Department of Political Science, University of Indonesia.

Aditya’s academic background, knowledge, and experience in Advertising Communication are excellent, especially in the world of branding; Brand Image, Brand Awareness, and Brand Loyalty, combined with his master’s degree focused on local politics; political elites, political parties, and political contestation, which he uses as the basis for his competence and proficiency in leading all divisions in carrying out their duties.

Aditya also has considerable experience as a young creative industry practitioner, always motivated to think “out of the box” and skilled at innovating together with the team in every division he leads.

Arya Budi

Research Director

Arya Budi completed his undergraduate degree in Political Science at the Faculty of Social and Political Sciences, Gadjah Mada University (2011) and his master’s degree at the Australian National University (2016). His academic interests include voter behaviour, political parties, and elections. Arya actively writes popular articles in national and local media. He is currently pursuing his PhD at the University of Illinois, United States.

MASDURI AMRAWI

Program Director

Masduri Amrawi graduated with a degree in philosophy from UIN Sunan Ampel Surabaya and political science from the International Islamic University of Indonesia (UIII). He has taught at several public and private universities in East Java. He has been interested in research, media and politics since his university days. He is active in various national organisations and has an activist network in 38 provinces in Indonesia.

Masduri is quite prolific in his writing. He has written more than a thousand articles. Masduri’s articles have been published in more than 50 local and national media outlets, such as Kompas, Tempo, Jawa Pos, Media Indonesia, Seputar Indonesia, Bisnis Indonesia, Republika, Suara Pembaruan, Investor Daily, Koran Jakarta, Sinar Harapan, Suara Merdeka, Jurnal Nasional, DetikCom, etc. One of his writings, “Ending the Presidential Threshold Polemic: Constructive Ideas Towards Fair Elections”, in Simultaneous General Elections (Jakarta: Rajawali Pers, 2014) and “Strengthening Cadre Development as an Effort to Build Democratisation of Political Party Candidate Selection in Legislative and Executive Elections”, in Democratisation of Political Parties (Padang: PUSaKO, 2016).

Masduri joined Poltracking Indonesia in 2013, becoming the East Java Regional Coordinator for various studies conducted by Poltracking.

Masduri is now the trusted Programme Director of Poltracking Indonesia. Since joining Poltracking, Masduri has conducted hundreds of studies, branding, and candidate campaigns at various levels of electoral political contests, such as the 2014 Presidential and Legislative Elections, the 2015 Simultaneous Regional Elections, the 2017 Simultaneous Regional Elections, the 2018 Simultaneous Regional Elections, the 2019 Presidential and Legislative Elections, the 2020 Simultaneous Regional Elections, and the 2024 Presidential and Legislative Elections.

Anggraini Ayuningtyas

Finance Director

Currently serving as Finance Director of Poltracking Indonesia. Anggraini Ayuningtyas, fondly known as Mbak Rani, holds a bachelor’s degree in Accounting from Pancasila University in Jakarta. She has worked in finance at insurance, leasing and securities companies. She joined Poltracking in 2012.